Augur Intelligence Corp
Reputation is a fiduciary matter, not just a problem for PR.
Augur measures the economic value of corporate reputation — tracked weekly, priced against the market, and defensible in front of a board.
From the Corporate Reputation Report
Companies entering a crisis in the bottom quarter of reputation value
All other companies
Median equity drawdown in a crisis — companies entering in the bottom quarter of reputation value vs. the rest.
139 crisis events · 114 companies · about $1.2B on a $10B company.
Association, not causation. Source: Augur Corporate Reputation Report, Part I (2026).
Read the research →One number a board can hold. Tracked week by week.
The Reputation Value Metric scores a company's reputation out of 100 from the business performance analysts expect of it, and breaks each move down by the stakeholders behind it — investors, customers, employees, creditors, suppliers and partners.